Trailers have been used since Super Smash Bros. Brawl to reveal new characters in the game, along with their gameplay. Starting from Super Smash Bros. for Nintendo 3DS and Wii U, each character is now introduced with a catchphrase, statement or a pun, and is also accompanied with original animation, most of them having the animation style similar to their games. Below is the list of trailers for each game.

Community content is available under CC-BY-SA unless otherwise noted.