Sega Corporation (株式会社セガ, Kabushiki-kaisha Sega), officially capitalized SEGA (formerly known as Service Games), is a multinational video game software and hardware development company, and a home computer and former console manufacturer headquartered in Ōta, Tokyo, Japan, with various offices around the world. The company is famous for several notable game series, most notably, the Sonic the Hedgehog series as well as Virtua Fighter, Streets of Rage and Yakuza. In the past, Sega was Nintendo's greatest rival. They even made anti-Nintendo campaigns, such as the old American marketing slogan for the Sega Mega Drive (Sega Genesis in America), which was "Genesis does what Nintendon't" which helped spark a fierce rivalry between the two fanbases. The company had success with both arcades and home consoles, but setbacks began to pile up, such as the ill-advised Sega CD and 32X add-ons for the Genesis, the brief but ruinous tenure of Bernie Stolar as the head of Sega's US branch and the mishandling of the Sega Saturn's western release ruining relationships with developers. Finally on January 31, 2001, following poor sales of the Dreamcast and profit losses, Sega restructured itself and left the consumer console business to concentrate on software development for multiple third-party platforms, leading to the paradoxical sight of Sonic games on a Nintendo system. On 1st October 2004, they merged with a Japanese pachinko company called Sammy to form Sega Sammy Holdings, but still exist as a subsidiary of the company. The company is also famous for its SEGA! chant that appeared on both commercials and games.
In the mid to late 2010s, Sega began working with fans on a larger scale, such as allowing fan-made modifications (ROM hacks in other words) to be released for the Steam versions of their Genesis re-releases, as well as the 2D throwback game Sonic Mania being made in collaboration with Sega and well known Sonic fans Christian Whitehead and Simon Thomley, both prolific Sonic mod makers.
Sega was described as being in "special collaboration" with Nintendo regarding Sonic's inclusion in Brawl, where he and Solid Snake became the first third-party characters to appear in the series. Additionally, other characters from the Sonic franchise, such as Shadow, Tails, Knuckles, and Silver, have minor roles in Brawl, and the iconic Sonic level, Green Hill Zone, appears as a stage.
Sega's mascot Sonic returns as a third-party character in Super Smash Bros. for Nintendo 3DS and Wii U. Additionally, Windy Hill Zone, a stage from their Nintendo (3DS/Wii U) exclusive Sonic Lost World, appears in Super Smash Bros. for Wii U, while Green Hill Zone returns from Brawl in Super Smash Bros. for Nintendo 3DS. Two Mii Brawler costumes based on Akira Yuki and Jacky Bryant from Sega's Virtua Fighter series appear as downloadable content. In addition, Mii costumes based off Knuckles and Tails appear for the Mii Brawlers and the Mii Gunners, respectively.
Sonic and Bayonetta return in Super Smash Bros. Ultimate. The two franchises received extra music tracks, in particular Sonic's music list now featuring tracks from the then-most recent releases, Sonic Mania and Sonic Forces.
- Sega and Square Enix are the only third-party companies to have a character represented in the Super Smash Bros. series but not in PlayStation All-Stars Battle Royale.
- Sega is the second of two third-party companies to have multiple representatives in Super Smash Bros. for Nintendo 3DS and Wii U, right after Capcom.
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