User blog comment:Crispycol/Sma5h Roster/@comment-6604133-20150117233134/@comment-32390199-20150118011632

The only problem is, Geno doesn't represent Square Enix at all. People would just look at him as a Mario character.

A Square Enix rep has to be from their main franchises like: Final Fantasy, Kingdom Hearts or Dragon Quest (plus FF & DQ made several crossovers with Mario games, in fact Black Mage appeared in 2 Mario games)