Palette Swap (Super Smash Bros. for Nintendo 3DS and Wii U)

In Super Smash Bros. for Nintendo 3DS and Wii U, because of the addition of the 8-Player Smash, each character has total of 8 palette swaps for each character (except for Little Mac, who has 16). Despite the 3DS not supporting eight player matches, it still features the same alternate colors as the Wii U version.

This time, unlike the previous games, some of the palette swaps are actual costumes (like Wario in Brawl), and some can even change voices too, mostly of their gender, such as Robin and the Wii Fit Trainer. Other characters have colors that completely change them into new characters, such and Olimar and Bowser Jr., complete with Announcer clips. However, none of these costumes change any characteristic regarding gameplay; all moves, hitboxes and properties remain the same.

Also, Team Battles no longer restrict characters to use the respective color scheme of the team (red, blue, etc), rather being outlined with the team color instead; and in the 3DS version, even if outlines are disabled in the settings, they will still show in Team Battles. This means that the player has complete freedom to pick whichever color he/she wants when playing Team Battles.

Bowser

 * Green (Default): Based on his appearance from the most recent games in the Mario series.
 * Brown: An inverse version of the Green Default, but also resembles Boom Boom from Super Mario Bros. 3.
 * Yellow: Yellow body and purple shell. The purple shell may resemble when Bowser is poisoned in Super Mario RPG: Legend of Seven Stars. It also resembles the gold bowser statue from Super Mario World.
 * Dark Green: Based on his alternate color in Super Mario Golf. Could also be inspired by his sprite from Super Mario Bros. and his appearance the Super Mario Bros. Super Show cartoon where he had green skin. The skin color looks similar to the Goombas and Koopas from the 1993 live-action Super Mario Bros. movie.
 * White: This costume turns Bowser's hair red and his shell and spiked collars to white, somewhat resembling Dry Bowser from New Super Mario Bros. and Mario Kart Wii. It also resembles Morton Koopa Jr.'s white and gold shell and darker skin.
 * Pink: Similar as his default one, but with pink hair and a more vibrant green. The color scheme resembles to Bowletta, from Mario & Luigi: Superstar Saga.
 * Red: Based on his alternate color in Super Mario Golf. It also resembles a Spiny.
 * Blue: Based on the color scheme of the fake Bowser in World 8-4 in Super Mario Bros.: The Lost Levels. Also resembles Bowser's appearance on the international covers of Super Mario Bros. Bears slightly resemblance to the Spiny Shell from Mario Kart DS, Mario Kart Wii and Mario Kart 7. It could also be a reference to Dark Bowser from Mario & Luigi: Bowser's Inside Story.

Bowser Jr./Koopalings

 * Green (Default): Bowser Jr.'s appearance since New Super Mario Bros.
 * Larry Koopa (Cyan/Light blue)
 * Roy Koopa (Red)
 * Wendy O. Koopa (Pink)
 * Iggy Koopa (Light Green)
 * Morton Koopa Jr. (Black)
 * Lemmy Koopa (Yellow)
 * Ludwig von Koopa (Blue)

Captain Falcon

 * Indigo (Default): A refined appearance of his standard appearance from F-Zero GX.
 * Dark Blue and Silver: Resembles his costume from the F-Zero X Expansion Kit, as well as a Japanese commercial for F-Zero X.
 * Red: Based on Captain Falcon's evil clone, Blood Falcon. Much like in the previous games, this color alters the logo on his back to "Blood Hawk", the name of Blood Falcon's F-Zero vehicle, and is the only one of Captain Falcon's costumes to change the logo.
 * Green: Resembles the color scheme of the Wild Goose, Pico's F-Zero vehicle.
 * Blue: This is a reference to his original F-Zero costume, as well his appearance in F-Zero: GP Legend (both game and anime).
 * Pink (White): Resembles Jody Summers' outfit. Also known as "Captain Fabulous" by fans.
 * Gold:  Resembles Dr. Stewart's outfit.
 * Light Blue: May be based on the outfit of Rick Wheeler, the protagonist of the anime F-Zero: GP Legend.

Charizard

 * Orange (Default): Based on his appearance from the most recent games in the Pokémon series.
 * Red: Resembles its pre-evolution, Charmeleon.
 * Green: Taken from his green palette swap from Pokémon Trainer in Brawl. It is possibly based off Charizard's appearance in Pokemon Red and Blue for Gameboy, which was green due the color limitations of the system.
 * Pink: Taken from his blue palette swap from Pokémon Trainer in Brawl. It also resembles the Shiny color of Aerodactyl from Generation III.
 * Yellow: Resembles the Shiny colors of its pre-evolutions, Charmander and Charmeleon.
 * White: Resembles Aerodactyl.
 * Blue: Resembles Zubat/Golbat.
 * Purple: Charizard's purple color is similar to that of his and Aerodactyl's Shiny colors from Generation II. It also bears slightly resemblance to the Metroid character Ridley.

Diddy Kong

 * Red (Default): Based on his appearance from the most recent games in the Mario series and Donkey Kong series.
 * Yellow: Resembles the alternate outfit in the Two-Player Contest mode in the original Donkey Kong Country game.
 * Pink: Resembles the outfit worn of Diddy's girlfriend, Dixie Kong, in Donkey Kong Country 2: Diddy Kong's Quest and Donkey Kong Country 3: Dixie's Double Trouble. Diddy also gains Dixie's light yellow fur color.
 * Purple: Resembles the alternate outfit in the Two-Player Contest mode in Donkey Kong Country 2: Diddy Kong 's Quest.
 * Green: Resembles one of Diddy Kong's alternate costumes in the multiplayer mode of Donkey Kong 64. The reddish fur also matches Donkey Kong's red swap.
 * Blue: Resembles the outfit worn by Lanky Kong in Donkey Kong 64. It might also resemble Kiddy Kong from Donkey Kong Country 3: Dixie's Double Trouble.
 * Brown
 * White: Resembles Donkey Kong Jr.

Donkey Kong

 * Brown (Default): Based on his appearance from the most recent games in the Mario series and Donkey Kong series.
 * Black: A possible reference to Chunky Kong. Donkey Kong has a yellow necktie. It also resembles a real life rainforest gorilla.
 * Red: May represent the original Donkey Kong from the arcade game with the same name who had reddish orange fur. Donkey Kong has a navy necktie.
 * Blue: Resembles an alternate color scheme from Donkey Kong 64 and an alternate color scheme Mario Golf. Donkey Kong has a purple necktie.
 * Green: Donkey Kong has a brownish necktie and green fur.
 * White: Based on the Fire Mini Donkey Kong from the Mario vs. Donkey Kong series, and a recolor from Mario Golf. It also resembles Super Kong from Donkey Kong Country Returns, but with a red tie instead of blue (however this palette swap existed before Donkey Kong Country Returns, meaning it could have been a inspiration much like Dark Pit originated from Pit's black color in Brawl). This may also be a reference to Rambi Glitch in the Donkey Kong Country, which caused Rambi to transform into a white Donkey Kong. Lastly, it could be a reference to Eddie the Mean Old Yeti from the Donkey Kong Country animated series.
 * Yellow: Resembles Donkey Kong under the effects of Banana Juice from Donkey Kong Country Returns, and a recolor from Mario Golf. The fur color also loosely resembles Funky Kong's fur in the Donkey Kong Country TV series. It could also be a possible reference to the Golden Oozaru and Great Ape Baby from the anime Dragon Ball GT.
 * Pink: Appears to be based on Pink Donkey Kong Jr. from Donkey Kong Jr. Math. It also makes him resemble his sprite from the Game Boy Color version of Mario Tennis.

Dark Pit

 * Black (Default): Based on his appearance from Kid Icarus: Uprising.
 * Green
 * Blue-grey: Resembles the color scheme of Hades from Kid Icarus: Uprising.
 * Brown
 * Red
 * Blue
 * White and Red: Similar to Pit's default outfit, but with black wings and hair.
 * Purple

Dr. Mario

 * White (Default): Based on Dr. Mario's appearance from Dr. Mario 64 onward, except with black jeans and shirt.
 * Red: Resembles the scrubs of a modern day nurse.
 * Blue: Resembles the scrubs of a modern day medical doctor.
 * Green: Resembles the scrubs of a modern day surgeon.
 * Black: Referred to as an "unlicensed doctor" on the Melee website.
 * Yellow: 
 * Purple:
 * Pink: Resembles his red outfit from Melee, which resembles Nurse Toadstool's outfit.

Duck Hunt

 * Orange (Default): Based on Duck Hunt's appearance in Duck Hunt.
 * Brown: Based on a Rottweiler or a Doberman Pinscher. The duck resembles a Blue Duck.
 * Black and White: Based on a Beagle.
 * Tan and White: Based on a Pit Bull Terrier. The duck is highly likely based on a Mandarin Duck.
 * White: Based on a Dalmatian.
 * Brown and Stripe: Based on a Labrador Retriever. The duck is highly likely based on a Female Mallard Duck.
 * Yellow: Based on a Golden Retriever. The duck appears to be a Male Mallard Duck and also one of the ducks in Duck Hunt in this pallet swap.
 * Grey: Fans say that the dog's and duck's colors are based on Banjo and Kazooie from the Banjo-Kazooie series. The duck's color also resembles one of the ducks in Duck Hunt.

Falco

 * White (Default): A combination of his design from Star Fox Command and Star Fox 64. His physical appearance matches Command while his outfit is inspired by 64.
 * Orange:
 * Blue:
 * Red: Based off of Falco's appearance in Star Fox Assault.
 * Green: Based off of his clothing in Star Fox Assault multiplayer mode.
 * Black: Based off of concept art for Star Fox. Also know as "Dark Falco".
 * Light Blue:
 * Purple: Loosely based off of Falco's appearance in Star Fox Command.

Fox

 * White (Default): A combination of his design from Star Fox Command and Star Fox 64. His physical appearance matches Command while his outfit is inspired by 64.
 * Black: A slightly modified version his "Dark Fox" costume from Brawl. The name of the color was posted on the DOJO!!.
 * Red: Resembles the original Star Fox in the Japanese box art. Looks like clothes from Star Fox: Assault ' s multiplayer.
 * Green: Looks like clothes from Star Fox: Assault ' s multiplayer. Also resembles the original Star Fox concept art.
 * Orange
 * White: Resembles the outfit of his father, James McCloud.
 * Yellow: Resembles Slippy Toad's outfit in Star Fox: Assault.
 * Purple: Resembles Wolf O'Donnell combined with his blue palette swap from Brawl.

Ganondorf

 * Black (Default): Based on his appearance from The Legend of Zelda: Twilight Princess.
 * White: Reminiscent of Ganon's final fate as a petrified statue in The Legend of Zelda: The Wind Waker. Could also be the "Dark" equivalent of Dark Link.
 * Blue
 * Green: 
 * Red: Resembles his color scheme from The Legend of Zelda: The Wind Waker.
 * Orange: Resembles his color scheme from Melee, which is based off The Legend of Zelda: Ocarina of Time.
 * Black/White: Probably a reference to Yuga from The Legend of Zelda: A Link Between Worlds, or Zant from The Legend of Zelda: Twilight Princess. Fans says that his colours and overall appearance resembles "The Mad King" Gangrel, an enemy character from Fire Emblem: Awakening.
 * Dark Blue: Possibly based of his original beast-boar form, Ganon. This one in special could be a reference to Ganon from The Legend of Zelda: Ocarina of Time.

Greninja

 * Blue (Default): Based on his appearance from the most recent games, Pokémon X and Y.
 * Red
 * Pink: Has pink skin and still has a pink tongue, loosely resembling the color scheme of Lickitung and Lickilicky.
 * Black: Has black skin with an orange tongue, resembling Greninja's shiny coloration.
 * Purple
 * Green
 * Silver: Has silver greyish skin with a white tongue, and purple details, loosely resembling Mewtwo's color scheme. Also looks like the shiny coloration of his pre-evolution, Froakie.
 * Dark Purple: Has a solid dark purple color with a more vibrant shade of pink for a tongue, loosely resembling its shiny colors.

Ike

 * Red/Blue (Default): Based on his appearance in Fire Emblem: Radiant Dawn.
 * Yellow: Resembles the outfit of his father, Greil, from Fire Emblem: Path of Radiance.
 * Red: Based on the "enemy" unit color in the Fire Emblem series. Also resembles Zelgius from Fire Emblem: Path of Radiance.
 * Blue: Resembles Sigurd, the first protagonist of Fire Emblem: Genealogy of the Holy War.
 * Green: Based on the "ally" unit color in the Fire Emblem series. Also resembles Geoffrey from Fire Emblem: Path of Radiance.
 * Purple
 * Black: Resembles the Black Knight, an antagonist from Fire Emblem: Radiant Dawn.
 * Silver: Resembles Chrom, from Fire Emblem: Awakening.

Jigglypuff

 * Pink (Default): Based on her appearance from the most recent games in the Pokémon series.
 * Flower: Phoebe's flower from Pokémon Ruby, Sapphire and Emerald.
 * Leaf: Leaf's hat from Pokémon FireRed and LeafGreen.
 * Sun Hat: Yellow's hat from the Pokémon Adventures manga.
 * Sleep Hat: Resembles the hat from Kirby's sleep ability.
 * Ribbon: Resembles the Fairy Tale Girl's ribbon from Pokémon X and Y.
 * Joy: Nurse Joy's hat. Also reference to its evolution, Wigglytuff working as nurses for Nurse Joy and wearing a nurse hat in the Pokémon X and Y anime.
 * Serena: Serena's default hat from Pokémon X and Y.

King Dedede

 * Red (Default): Based on his appearance from the most recent games in the Kirby series, as well the anime Kirby Right Back At Ya!
 * Pink: Similar to an alternate costume in Kirby 64 and Kirby Air Ride.
 * Green: Similar to an alternate costume in Kirby Air Ride. Has an Yarn Waddle Dee pattern on his chest, based on Kirby's Epic Yarn.
 * Purple: Features a very ornately decorated belt, similar to one on a formal Japanese kimono. This costume is also similar to an alternate costume in Kirby Air Ride.
 * White: Features a belt that contains the same icons as one of the menu schemes from Kirby 64.
 * Brown: Mirrors Kirby's white costume, making him appear like he did in Kirby's Dream Land for the Game Boy.
 * Blue: Similar to an alternate costume in Kirby 64.
 * Black: Similar to an alternate costume in Kirby Air Ride. May be based on an actual penguin.

Kirby

 * Pink (Default): Based on his appearance from the most recent games in the Kirby series.
 * Yellow: Shigeru Miyamoto originally wanted Kirby to be yellow, but Sakurai was determined to make him pink. Sakurai won, but the yellow Kirby design later appeared as Keeby, the character controlled by Player 2 in Kirby's Dream Course. Yellow Kirby also resembles Beam Kirby from Kirby Super Star, but without the hat.
 * Blue: The same as when Kirby is Ice Kirby in Kirby Super Star, sans the hat.
 * Red: The same as when Kirby is Fire Kirby in Kirby Super Star, sans the hat. Also used for Player 3 in recent multiplayer games.
 * Green Resembles Player 4 in recent multiplayer games. Also resembles Kirby's Plasma ability in Kirby Super Star.
 * White/Gray: Based on Kirby's monochrome appearance from the original Kirby's Dream Land. It is also similar to Kirby's appearance on the North American box cover. It is most similar in appearance to the alternate "Chalk" palette in Kirby: Squeak Squad.
 * Orange: Resembles the orange spray paint from Kirby & The Amazing Mirror and Kirby: Squeak Squad.
 * Black: Resembles Meta Knight without his armor and mask.

Link

 * Green (Default): Based on his appearance from The Legend of Zelda: Twilight Princess. It also incorporates few traits from his design in The Legend of Zelda: Skyward Sword.
 * Red: Based on the Goron Tunic from The Legend of Zelda: Ocarina of Time, as well as Link's appearance with the Red Ring in the original The Legend of Zelda. Also resembles the Red Link copy from The Legend of Zelda: Four Swords and Four Swords Adventure. 
 * Blue: Based on the Zora Tunic in The Legend of Zelda: Ocarina of Time. Also resembles the Blue Link copy from The Legend of Zelda: Four Swords and Four Swords Adventure.
 * Purple Link: Based on Link's purple swap from his previous Namco developed title Soul Calibur II, itself based on the lavender tunics from previous Super Smash Bros. games. Also resembles the Purple Link copy from The Legend of Zelda: Four Swords and Four Swords Adventures, and Ravio's violet tunic, who appeared in The Legend of Zelda: A Link Between Worlds. Also resembles Link's outfit for the DLC Master Quest for Hyrule Warriors.
 * Yellow: Matches Link's color scheme when using the Great Fairy's Tears in Twilight Princess. Predates, but also resembles Pipit's yellow tunic in The Legend of Zelda: Skyward Sword. Also resembles Link's outfit for the DLC Twilight Princess for Hyrule Warriors.
 * Black: Based on Dark Link's appearance in Twilight Princess and Ocarina of Time 3D.
 * White: Loosely based on his pre-adventure outfit from The Legend of Zelda: Skyward Sword.
 * Gray: Based on Fierce Deity Link from The Legend of Zelda: Majora's Mask.

Little Mac

 * Green (Default): Based on his appearance from Punch-Out!! for Wii. Resembles his Minor Circuit appearance and.
 * Yellow: Resembles his Title Defense appearance.
 * White: Resembles a glitch from the NES Punch-Out!! where the green color on Little Mac's sprite would turn white after winning a match.
 * Red: Resembles his World Circuit appearance.
 * Blue: Resembles his Major Circuit appearance.
 * Black and Orange:
 * Blonde: Resembles his version as in SNES version of Super Punch-Out!!
 * Pink sweatshirt: Little Mac's sweatshirt for training.
 * Wire Frame Green: Wire Frame version of Little Mac resembling the original arcade Punch-Out!!
 * Wire Frame Yellow:
 * Wire Frame White:
 * Wire Frame Red: Wire Frame version of Little Mac in his World Circuit appearance.
 * Wire Frame Blue: Wire Frame version of Little Mac in his Major Circuit appearance.
 * Wire Frame Orange:
 * Wire Frame Blonde: Wire Frame version of Little Mac from his appearance on the SNES Super Punch-Out!!
 * Wire Frame Green sweatshirt: Wire Frame version of Little Mac's sweatshirt for training. The colors of his sweatshirt and gloves are also swapped.

Lucario

 * Default (Blue): Based on his appearance from the most recent games in the Pokémon series.
 * Dark Purple
 * Light Blue: Resembles his pre-evolution, Riolu.
 * Silver
 * Blue
 * Dark Blue: Resembles his color scheme from the Pokémon anime.
 * Green: May resemble the color scheme of shiny Mega Lucario.
 * Purple

Luigi

 * Green (Default): Based on his appearance from the most recent games in the Mario series.
 * Orange: Probably based off Princess Daisy, who is Luigi's love interest. Also similar to Mario's color scheme on the boxart of Pinball, but with an orange hat instead of a blue one.
 * Pink (Red): Based around Luigi's pink outfit from Wrecking Crew.
 * Light Blue: Resembles Mario's appearance on the American cartridge art for Mario Bros. It also looks like one of the costumes for Mii characters in New Super Mario Bros. U.
 * White: Based on Fire Luigi. This new version of the white costume replaced the old version of the white costume that appeared in SSB and SSBM, where his overalls are darker and his skin and gloves are tan, which was based off Luigi's colors in Mario Bros on the NES.
 * Purple: Makes Luigi resemble Waluigi, his arch-rival from the Mario series. However, unlike Brawl, this outfit doesn't flip the "L" on his cap.
 * Dark Blue: Based on his appearance in the anime movie, Super Mario Bros.: Peach-Hime Kyushutsu Dai Sakusen!. Also resembles a color scheme of a player in ScareScraper, a multiplayer mode in Luigi's Mansion: Dark Moon.
 * Yellow: Possibly based on Wario, however Wario's overalls are purple, whereas this costume's are light blue. Also resembles an alternate costume from Mario Golf, but with the colors of his overalls and shirt swapped.

Lucina

 * Blue (Default): Based on her default appearance as a Lord in Fire Emblem: Awakening.
 * Green: Based on Nowi's appearance in Fire Emblem: Awakening.
 * Black/Silver: Based on Cherche's appearance in Fire Emblem: Awakening.
 * White: Based on Cordelia's appearance in Fire Emblem: Awakening.
 * Red: Based on Tiki's appearance in Fire Emblem: Awakening.
 * Yellow: Based on Lissa's appearance in Fire Emblem: Awakening.
 * Black/Gold: Based on Tharja's appearance in Fire Emblem: Awakening.
 * Pink: Based on Sumia's appearance in Fire Emblem: Awakening.

Mario

 * Red (Default): Based on his appearance from the most recent games in the Mario series.
 * White: Based on Fire Mario's appearance dating back to Super Mario Bros. onward.
 * Blue and Pink: Based on the the Japanese cover of Mario Bros. Similar to Wario's blue costume. This new version of the blue costume replaced the old version of blue costume that appeared in the last three Smash games, where he had a blue hat, blue shirt, and red overalls.
 * Yellow: Based on Wario from the Mario series and the Wario Land series just as in the previous Smash titles. Also, Mario could wear these colors by equipping the "W Emblem" badge in Paper Mario: The Thousand-Year Door.
 * Brown: Based on Foreman Spike from Wrecking Crew '98, which was confirmed on the original SSB Japanese site. It also makes him resemble from older black-and-white games, i.e. Super Mario Land for the Game Boy.
 * Green: Complimentary colors of his normal outfit, also similar to Luigi's color scheme in the arcade version of Mario Bros. It also appeared as part of the "flashing" animation from a Starman in the original Super Mario Bros.
 * White/Red: Based on the outfit Mario wore in NES Open Tournament Golf. The outfit also resembles the American flag. In the Japanese version of NES Open Tournament Golf, it was only worn while playing on the U.S. Course.
 * Purple: Based on Waluigi. Mario could wear these colors in Paper Mario: The Thousand-Year Door by having both the L Emblem and W Emblem badges equipped.

Marth

 * Teal (Default): Based on his appearance in Fire Emblem: New Mystery of the Emblem: Heroes of Light and Shadow.
 * Red: Based on the "enemy" unit color in the Fire Emblem series.
 * Green: Based on the standard NPC color in the Fire Emblem series.
 * Black: Based on the "ally" unit color in the Fire Emblem series.
 * White: Based on Leif, the protagonist of Fire Emblem: Thracia 776.
 * Blue: Based on Marth's artwork in Fire Emblem: Awakening and his original colors from Fire Emblem: Ankoku Ryū to Hikari no Tsurugi.
 * Gold: Based on the "partner" unit color in the Fire Emblem series. Also one of Roy's old palettes.
 * Dark Blue: Based on Roy.

Mega Man

 * Blue and light blue (Default): Based on his design in the original Mega Man series.
 * Red and white with red joints: The color Mega Man has when equipped with transport items, such as Rush Coil, Rush Jet, Rush Marine, Item 1, Item 2, and Item 3. It also resembles Cut Man.
 * Green and white with yellow joints: Mega Man's color when equipped with the Leaf Shield. It is also similar to the colors of Hyper Bomb, Search Snake, and Gyro Attack.
 * Dark yellow and yellow with green joints: The color of Metal Blade. Also resembles the Ring Boomerang.
 * Light blue and white: Air Shooter, Ice Slasher, Water Shield, Gemini Laser, Dive Missile, Water Wave, Crystal Eye, Blizzard Attack, Jewel Satellite.
 * Green and yellow: Slash Claw and Electric Shock.
 * Red and yellow: Flame Sword, Fire Storm, Atomic Fire, Magma Bazooka, Solar Blaze and Wave Burner.
 * Dark gray and yellow: Top Spin, Thunder Beam and Thunder Wool.

Meta Knight

 * Blue (Default): Based on his appearance from the most recent games in the Kirby series.
 * White: Based on an alternate costume in Kirby Air Ride.
 * Red: Based on an alternate costume in Kirby Air Ride. Also resembles concept artwork from Kirby's Dream Collection.
 * Green: Based on an alternate costume in Kirby Air Ride.
 * Black: Although believed by some fans to be inspired by Kirby and the Amazing Mirror ' s Dark Meta Knight, it actually more closely resembles his official art from his first appearance in Kirby's Adventure, where his mask and shoes were depicted as a dark purple color, his body was close to black, and his cape was red. However, in this appearance, his eyes were not red and his gloves were white, unlike the palette swap.
 * Pink: Based on an alternate costume in Kirby Air Ride, which references Kirby's color scheme; Meta Knight himself resembles a dark blue Kirby beneath his armor. Could also be a reference to Marx, a boss from Kirby Super Star Ultra.
 * Dark Pink: Resembles Galacta Knight from Kirby Super Star Ultra.
 * Grey: Resembles Dark Meta Knight from Kirby and the Amazing Mirror.

Mewtwo (Downloadable)



 * White (Default): Based on his appearance from the most recent games in the Pokémon series.

Mii Fighter

 * Brawler
 * Swordfighter
 * Gunner

Mr. Game & Watch

 * Black (Default): Based on the Game & Watch characters from the games Fire and Parachute.
 * Red
 * Yellow: The inverse of his blue palette swap, similar to the lime green screen on the original Game Boy. Also looks like when he is holding a fully charged Super Scope.
 * Blue
 * Turquoise: Based on the displaying of the two shades on the Game Boy, commonly used for the background and foreground.
 * Cyan: The inverse of his red palette swap. Also one of the colors of the character from Crab Grab.
 * Green
 * White: Inverted colors of his default costume.

Ness

 * Red (Default): Based on his appearance from EarthBound.
 * White: Shirt and pants resemble Fuel from Mother 3.
 * Yellow and Black: Intended to reference the striped, black and yellow uniforms of the Hanshin Tigers, a Japanese baseball team.
 * Green and Orange: 
 * Lavender and Blue: A returning palette from SSB64. Colors resemble that of the younger Ness met in Magicant. Additionally, the shirt's colors resemble the color scheme of Ness's pajamas from the beginning of the game.
 * Black: T-shirt with a sprite of Mr. Saturn; may be based on the Good Kid's Shirt from Mother 3.
 * Light Blue and Cyan: T-shirt based on Master Belch, an enemy from EarthBound.
 * Blue and Cyan: Shirt represents the checkered backgrounds of some of the menu screens in Earthbound.

Pikmin & Olimar/Pikmin & Alph

 * Yellow (Default): Based on his appearance from Pikmin 2.
 * Red
 * Green
 * White: Combines his white and blue swaps from Brawl.
 * Alph Light Blue: Alph's standard design from Pikmin 3.
 * Alph Green: Resembles Charlie from Pikmin 3.
 * Alph Pink: Resembles Brittany from Pikmin 3.
 * Alph Red: Resembles Olimar's own colour scheme.

Pac-Man

 * Yellow (Default): Based on his design on Japanese arcade cabinets, in the Japanese version of Pac-Land, and in the Pac-Man World games.
 * Blue: Pac-Man's shoes in this costume (and in the other pallet swaps) are a reference to the Magic Boots from Pac-Land. Probably resembles Inky.
 * Yellow: Reference to the Magic Boots from Pac-Land.
 * Black: Reference to the Magic Boots from Pac-Land.
 * Purple: Reference to the Magic Boots from Pac-Land. Highly likely resembles Cylindra from Pac-Man and the Ghostly Adventures.
 * White: Reference to the Magic Boots from Pac-Land.
 * Red: Probably resembles Blinky.
 * Plaid: It looks like as if Pac-Man is wearing cooking gloves.

Palutena

 * White (Default): Based on her appearance from Kid Icarus: Uprising.
 * Pink: Resembles the palette of her original sprite from Kid Icarus.
 * Purple: Resembles the original concept art from Kid Icarus. This costume is different between the 3DS and Wii U versions of the game.
 * Green: 
 * Blue: Resembles the color scheme of Pandora from Kid Icarus: Uprising.
 * Red: Based on the color scheme of Viridi from Kid Icarus: Uprising.
 * Black with Blue Staff: Based on the color scheme of Medusa from Kid Icarus: Uprising.
 * Black with Purple Staff: Based on the color scheme of Hades from Kid Icarus: Uprising.

Peach

 * Pink (Default): Based on her appearance from the most recent games in the Mario series.
 * Daisy Outfit (Yellow): References Daisy. Also resembles artwork for the Fuzzy Dress in Super Mario RPG.
 * Red: References Pauline. Also resembles artwork for the Fire Dress in Super Mario RPG.
 * Blue: Based on an alternate costume in Mario Golf, with a crown resembling Rosalina's. Also resembles Daisy's outfit from NES Open Tournament Golf.
 * Green: Based on an alternate costume in Mario Golf and her outfit from NES Open Tournament Golf.
 * White: Based on Nurse Peach from Dr. Mario, although in the instruction booklet she had pink clothes. Resembles her wedding dress from Super Paper Mario.
 * White/Red: Based on Fire Peach from Super Mario 3D World and references Peach's sprite from Super Mario Bros. Could also represent Peach from the Super Mario Bros Super Show.
 * Black: Based on Shadow Queen Peach's outfit from Paper Mario: The Thousand Year-Door. Also loosely resembles the color scheme of a Power Star.

Pikachu

 * Yellow (Default): Based on his appearance from the most recent games in the Pokémon series.
 * Red (Cap): Includes Red's hat, the protagonist of Pokémon Red and Blue. Pikachu's fur color also changes to look akin to a shiny Pikachu.
 * Green (Bandana): Includes Brendan's headband as it appeared in Pokémon Emerald.
 * Blue (Pichu's Goggles): Has the goggles worn by Pichu in Melee, which are possibly a reference to those worn by the "Swimmer" class of trainer in the Pokémon series.
 * Yellow (Gold Cap): Based in the Trainer from Pokémon Gold and Silver's cap.
 * Light Blue (Wizard Hat): A wizard hat similar to the one from the original Super Smash Bros.
 * Orange (Fight Bandana): Choice Band item from the Pokémon series.
 * Brown (X/Y Cap): Calem's default hat from Pokémon X and Y.

Pit

 * White (Default): Based on his appearance from Kid Icarus: Uprising.
 * Yellow: Resembles the color scheme of his outfit in the Captain N: The Game Master comic.
 * Red: Similar to an outfit in Kid Icarus.
 * Green: Similar to an outfit in Kid Icarus.
 * Blue
 * Black: Referred to as a Fallen Angel on the Brawl Dojo. It became the basis of Dark Pit, but with white wings and purple scarf to differentiate the two.
 * Purple: Probably a reference to one of his alternate colours in the original Kid Icarus NES game.
 * Pink: Probably a reference to one of his alternate colours in the original Kid Icarus NES game.

R.O.B.

 * Red (Default in Japan): Based on R.O.B's Japanese colour scheme for the Famicom. This design also was the source for the R.O.B Sentry.
 * White and Grey (Default in North America, Europe and Australia): Based on R.O.B's American colour scheme for the NES. This design was the source for the R.O.B Blaster.
 * Yellow: Colour Scheme of Flipper in Stack-Up. It also bears a slight resemblance to Wall-E.
 * Pink and Purple: Colour Scheme of Spike in Stack Up
 * Blue: Based off NAV-COM From Star Tropics. Also loosely resembles GameCube colors
 * Green: The R.O.B Launchers in the Subspace Emissary.
 * Cyan: Resembles colors from the prototype Game Boy Advance.
 * Red and Black: Resembles colors from the Virtual Boy.

Robin

 * Male Black (Default): Based on the default male avatar from Fire Emblem: Awakening.
 * Female Black: Based on the default female avatar from Fire Emblem: Awakening.
 * Green (Male): Based on the "ally" unit color in the Fire Emblem series.
 * Red (Female): Based on the "enemy" unit color in the Fire Emblem series.
 * Blue (Male): Based on the "player" unit color in the Fire Emblem series.
 * Yellow (Female): Based on the "partner" unit color in the Fire Emblem series.
 * White (Male): Seems to be based on a White Mage from the Final Fantasy series.
 * Pink (Female): Based on Serra, a Cleric from Fire Emblem.

Rosalina & Luma

 * Default: Based on her appearance from Super Mario Galaxy.
 * Pink: Possibly a reference to Princess Peach. Might also represent a Hungry Luma.
 * Yellow: Possibly a reference to Daisy. Might also represent the regular Luma.
 * Green: Possibly a reference to the Green Luma.
 * Red: Based on Fire Rosalina's appearance in Super Mario 3D World.
 * Purple: Possibly a reference to Lubba
 * Black: Reference to cat Rosalina in Super Mario 3D World. Might also represent Polari. Also loosely resembles the color scheme of a Power Star.
 * White: References Fire Peach from Super Mario 3D World.

Samus

 * Orange (Varia Suit - Default): Samus' default suit, also based on Metroid: Other M design.
 * Light Blue (Fusion Suit): Based on her Fusion Suit from Metroid Fusion.
 * Pink (Gravity Suit): Based on the color scheme of the Varia Suit of the original Metroid when missiles are selected, although Sakurai compares it to the Gravity Suit's in-game sprite from Super Metroid.
 * Brown/Dark Red (Dark Suit): Based on the color scheme of the Dark Suit, Samus' first upgraded suit from Metroid Prime 2: Echoes.
 * Purple (Gravity Suit): Based on the color scheme of the Gravity Suit's in-game appearances, especially from Metroid Prime.
 * Green (Power Suit): Samus' Power Suit in Super Metroid. Also, considered a staple of Super Smash Bros. by Masahiro Sakurai. In Japan, the original Smash 64 website referred to this alternate costume as "mass produced Samus", a reference to Gundam. While the artwork depicts it as having an orange helmet and breastplate, they are red in-game.
 * White (Light Suit): Based on the color scheme of the Light Suit, Samus' second upgraded suit in Metroid Prime 2: Echoes.
 * Black (Phazon Suit/Dark Samus): Samus' Phazon Suit, as taken by Metroid Prime during Metroid Prime and is seen as the antagonist Dark Samus during Metroid Prime 2: Echoes and Metroid Prime 3: Corruption.

Sheik

 * Light Blue (Default): Based on unused concept art for The Legend of Zelda: Twilight Princess, inspired by her design in The Legend of Zelda: Ocarina of Time.
 * Red
 * Blue: Colors resemble Sheik's original appearance in The Legend of Zelda: Ocarina of Time.
 * Purple
 * Green: The green color is reminiscent of Saria from The Legend of Zelda: Ocarina of Time.
 * Black: "Dark" costume, similar to Link's Dark Link costume.
 * Yellow
 * White: Slightly resembles Impa in her appearance from Hyrule Warriors. It also has some resemblances to Tetra's outfit.

Shulk

 * Red (Default): Based on Shulk's official art for Xenoblade Chronicles in his default "Colony" armor set.
 * White: References Fiora.
 * Black: References Dunban.
 * Orange: References Reyn.
 * Blue: References Sharla.
 * Pink: References Melia.
 * Yellow: References Riki.
 * Swimsuit: Based on Shulk's swimsuit armor set from Xenoblade Chronicles.

Sonic

 * Blue (Default): Based on Sonic's redesign used since Sonic Adventure.
 * Purple: Resembles NiGHTS, another SEGA series. The wristbands reference Chaos Emeralds.
 * Cyan: Wristbands resemble the Crystal Ring, an upgrade from Sonic Adventure, an item which helped the player perform a Light Dash quicker.
 * White: Colors resemble Silver the Hedgehog. Additionally, the bracelets resemble what Shadow the Hedgehog's cuffs look like when he has removed his inhibitor rings.
 * Black: Colors resemble Dark Sonic from the Sonic X anime.
 * Yellow: Wristbands resemble Silver the Hedgehog's from Sonic the Hedgehog (2006), and that Sonic collects gold rings.
 * Green: His wristbands resemble the ones attached to the gloves that appear in the special stages in Knuckles the Echidna in Sonic the Hedgehog 2.
 * Red: His wristbands resemble the ones attached to the gloves that appear in the special stages in Sonic the Hedgehog 2.

Toon Link

 * Green (Default): Based on the character design from The Legend of Zelda: The Wind Waker.
 * Red: Based on the Red Link copy from The Legend of Zelda: Four Swords and Four Swords Adventure.
 * Blue: Based on the Blue Link copy from The Legend of Zelda: Four Swords and Four Swords Adventure.
 * Purple: Based on the Purple Link copy from The Legend of Zelda: Four Swords and Four Swords Adventure.
 * Brown: Based on Link's appearance in the NES Legend of Zelda. It also resembles Toon Link's appearance in the first trailer for The Legend of Zelda: The Wind Waker.
 * Black: Based on Dark Link's appearance in Twilight Princess. While a similar Dark Toon Link, known as Shadow Link, appeared in The Legend of Zelda: Four Swords Adventures, it did not closely resemble this color scheme.
 * Blue and Green: Based on the color scheme when Link wears the Blue Ring in The Legend of Zelda.
 * Dark Green: Based on Link's appearance in A Link Between Worlds, which first appeared in the Oracle Series. It also resembles Link's outfit from the TV show.

Villager

 * Red (Boy #1 - Default) - Zig-zag hair, No. 1 Shirt.
 * Pink (Girl #1) - Pink-hair, Daisy Tee.
 * Yellow (Boy #2) - Wavy-hair boy, Racer 6 Tee.
 * Green (Girl #2) - Brown hair, Turnip Dress.
 * Light Blue (Boy #3) - Blue Tie-Dye Tee.
 * Blue/Yellow (Girl #3) - Rugby Tee.
 * Purple (Boy #4) - Four-Ball Tee.
 * Light Green (Girl #4) - Lime Dress.

Wario

 * Yellow (Default) based on his classic outfit from the Mario series and the Wario Land series.
 * Red: Resembles how Mario looked like in the early Mario games where he had red overalls and a blue shirt instead of the blue overalls and red shirt he wears today. It also resembles Mario's outfit from the Super Mario Bros. Super Show cartoon and his outfit from the original Donkey Kong arcade game.
 * Blue: Resembles Mario's appearance on the cover of the e-Reader game Mario Bros.-e.
 * Green: Similar to Mario's green costume. It also resembles Luigi's debut in Mario Bros.
 * Yellow: (Default) Based on his outfit from the WarioWare series.
 * Red: Resembles Fire Mario with the white helmet and red jacket.
 * Orange: Loosely resembles the color scheme for Wario's default overalls costume.
 * Blue: References the colors of an actual biker.

Wii Fit Trainer

 * Light Blue (Female - Default): Based on her design in Wii Fit, but the hair is based on Wii Fit Plus.
 * Black (Male): Based on his design in Wii Fit.
 * Green (Female): Based on her design in Wii Fit Plus and Wii Fit U, though less revealing.
 * Green (Male): Same as previous.
 * Red (Female): The color that represents the Aerobics category of activities.
 * Red (Male): Same as previous.
 * Yellow (Female): The color that represents the Balance Games. Also loosely based on an alternate outfit from Wii Fit Plus which only appears when a Yoga or Strength Training activity is being done in "My Wii Fit Plus" mode.
 * Yellow (Male): Same as previous.

Yoshi

 * Green: (Default) based on his appearance from the Mario series and the Yoshi series.
 * Red: One color of the Yoshi species.
 * Blue: One color of the Yoshi species.
 * Yellow: One color of the Yoshi species.
 * Pink: One color of the Yoshi species.
 * Cyan: One color of the Yoshi species.
 * Purple: One color of the Yoshi species.
 * Black: One color of the Yoshi species.

Zelda

 * Purple (Default): Based on her appearance from The Legend of Zelda: Twilight Princess.
 * Red: Based off Zelda's early appearances in The Legend of Zelda and Zelda II: Adventure of Link.
 * Blue: Official art for A Link to the Past shows Zelda with a blue dress. Also, if the original Zelda is beaten with the Blue Ring but not the Red Ring, Zelda's dress will be blue. Resembles Marin from The Legend of Zelda: Link's Awakening.
 * Dark Purple: Based on her adult appearance in The Legend of Zelda: Ocarina of Time 3D and its appearance in Hyrule Warriors, updating the Brawl costume based on the original Ocarina of Time.
 * Green: If the original The Legend of Zelda is beaten without a ring, Zelda's dress will be green.
 * Black: "Dark" costume, similar to Link's Dark Link costume.
 * Pink: Based off Zelda's appearance in The Legend of Zelda: Wind Waker or The Legend of Zelda: A Link Between Worlds as shown by the blue trim on the bottom of the dress
 * White: Based off of Zelda's royal outfit from A Link to the Past.

Zero Suit Samus

 * Light Blue (Default): Based on her Zero Suit's appearance in Metroid: Other M, while also incorporating some traits from Metroid: Zero Mission, such as the high ponytail and more serious expression.
 * Blue: Based on her outfit she wears upon completion of Metroid Prime 2: Echoes.
 * Pink: A reference to her first appearance in the original Metroid after clearing it 100% or by entering JUSTIN BAILEY into the password screen.
 * Black: May be a reference to her bailey in Super Metroid.
 * Green:
 * White: Resembles an outfit from one of the endings of Metroid Fusion.
 * Orange: Outfit from the ending of Metroid: Zero Mission.
 * Dark Blue: Outfit from the ending of Metroid Fusion.

Trivia

 * Little Mac's Battle Entrance is to jog into the stage while in his pink clothes and then takes them off. If he is in his pink clothes form, it's does the same animation, but obviously the hoodie doesn't fly off.
 * Little Mac is the only character so far to have more than eight palette swaps (excluding Wario, that had twelve in Smash Bros. Brawl).
 * Bowser Jr. is the only character to not be able to change his color, since his palette swaps are the Koopalings.