User blog comment:Tadmonkey/A New Challenger Revealed Next Week!/@comment-5972662-20140712012935/@comment-5972662-20140714033618

Think about it

Teasing Ridley with his shadow in the direct lets us know that Sakurai knows we want Ridley in and that giving Ridley his own special annoucment outside of a direct would be perfect fanservice, thus making Ridley a fair prediction