User blog:David eric/Challenger claimed by the Website "onefinalsmash,com"

I think that all of you know about a website called "onefinalsmash.com",the site claims that a new character will appear,and is about a "mercenary" look what the site says:

A MERCENARY A DEMON A NEW CHALLENGER APPROACHES THE FIGHT FOR DOMINANCE BEGINS AGAIN. FEAR NO MORE THIS MERCENARY IS COMING TO NINTENDO!

Then a countdown appears.

What you think? This is fake,or not?In my opinion,it's fake.